Radical futurist Ray Kurzweil says the pace of innovation will only continue to accelerate because exponential evolution is built into the very nature of technology. He says that technological progress, from the discovery of fire through today’s headlines, follows a steady exponential curve which originates from the fact that we use the last generation of technology to build the next.
So what’s next on this exponential evolution of emerging media? Here is one very clear and present trend: Heads Up Display
Google Glass, or Heads Up Display, is going to rock. Although it’s extremely early, and apps and capabilities are still very limited (i.e. web browsing sucks and no directions are available on the iPhone), the potential is crazy enormous. We should stop debating about whether wearable computing will be better for your head or wrist — it will be both. We will use them in conjunction. Wrist technology will be for biometrics, and glasses or lenses will be for activities where you need content/data in your field of view — think helping you get a yoga pose just right or where to aim the ball to go into the basket (Fox, 2013).
How to prepare for it:
In the very near future, Glass could bring to life a Minority Report-style commerce experience, in which a nearby shop could send a customized advert or promotion based on the user’s past shopping purchases. Peer reviews and influencer awards, combining apps such as Klout and Foursquare, might be commonplace.
Glass will only intensify the need for all businesses to be their own media centers. Content that delivers on business goals and truly resonates with the target audience will need to become far more nuanced and specific, with lower volume but higher-quality (hopefully) triumphing (Lawlor, 2014).
While Facebook and Twitter are top priorities for digital marketers and content writers, it might be time to reconsider Google+, as this is heavily integrated into Glass. If Glass does become a hit, there could easily be a social media revolution (Ogden, 2014)
Now is the time to invest long-term in Google+. Keep your Google+ profiles robust and active. One obvious trend that will impact all things search related is Google+, along with authorship and Author Rank (Ashbrige, 2014). A sales professional armed with Google Glass will now be able to walk into a sales meeting, look at the client, and retrieve information on his or her industry, job title, and more. Google Glass could instantly display information on the last order placed, past reviews, and the date of the client’s last meeting, all in the eyes of the wearer (Leung, 2014).
Cristo (2014) writes, “It seems like every year since 2007 has been “The Year of Mobile.” But the truth is major tech trends like mobile or human wearable computers like Glass don’t become mainstream over the course of a year, but rather over the course of a decade. Marketers that watch the technology trends today can better anticipate the search trends of tomorrow, and start preparing for them now.”